Why Start With Strategy?
Every great story begins with a clear strategy. To drive growth and lead effectively, you first need to map out where you’re going and why. Strategy defines your goals and a roadmap towards achieving them.
But strategy alone isn’t enough. To inspire change and shift perspectives, you need a powerful narrative. Think of a narrative as the frame around your message—it shapes how your audience understands the bigger picture and evolves their perception over time. Unlike a single story, a narrative creates continuity. It’s also a way of Influencing beliefs, ensuring they work collectively to support your brand’s strategic goals.
At Fluent Media, we help you bridge strategy and narrative. We take data and facts and transform them into stories that resonate, engage, and inspire action—because fluent communication isn’t just about what you say, its about how you make people feel.
Our Process: Crafting a Fluent Strategy
1. Deep-Dive Discovery
Part l: Objectives and Values
Through workshops and interactive sessions, we uncover your story and opportunities to create a content plan that aligns with your mission. This stage is critical for defining your “why” and shaping a cohesive and easily understood strategy from the ground up. Understanding your organisation’s unique vision, goals, value proposition and back story is the first step to creating a truly fluent strategy that takes your business from where it is now, to where you want it to be.
Fluent strategies can only be sustained by a team of people with the right areas of expertise. Effective storytelling doesn’t happen by accident; leadership buy-in is critical to making sure a narrative driven approach is a priority. They’ll expect it to be thoughtfully developed and linked to clear, measurable goals.
Part ll: Understanding Your Target Audience
Your audience’s needs, motivations, most common challenges, what’s working for them vs what isn’t. Before the cameras roll, before scripts are drafted, we need to understand your current audience and those you want to engage and attract. We specialise in turning hard facts into engaging narratives people relate to, helping everyone in your business see where the company is going and why.
2. Strategic Blueprint: Defining Your Path to Fluency
Once we understand your goals, we develop an ECP – (Engagement & Content Plan) providing a detailed roadmap to guide your communication efforts. This plan is designed to align with key objectives, such as:
- Brand Transformation: Building a remarkable brand that speaks to both your values and vision
- Culture Building: Crafting content that nurtures an inclusive, engaged workplace culture
- Learning & Development: Integrating dynamic, story-driven content to enhance training outcomes
3. Content and Media Integration: Translating Strategy into Stories
With a clear strategy in place, we focus on turning your objectives into fluent, narrative- driven content promoted strategically via the channels and platforms you want to focus on. Great stories are not just for entertainment, but necessary for creating successful brands. We all have the potential to change people through the stories we tell/bring to life.
Not everyone understands how to unleash this power, but for those that do, they have a much greater chance of influencing the future and audience behaviour.
Audiences crave stories because they validate their aspirations and desires and give a voice to the things they want to believe in. Our approach merges the art of storytelling with precise, strategic planning, creating narratives that not only capture attention, but also hit targets and achieve specific goals.
4. Growth & Execution: Tracking, Measurement & Optimisation
Our success is measured not just in views, likes and shares, but in the real-world impact of our content. Fluent strategies focus obsessively on the metrics and KPI’s that matter to your organisation, both in terms of operational implementation and continued audience engagement.
We use real-time data to make adjustments and ensure that your content is fully optimised for maximum ROI.
Marketing & Branding Campaign - ARuVR
Strategic Focus Impact |
Camden Council Work Placement Initiative
Strategic Focus
Fluent Media worked closely with Camden Council to align the project’s goals with their long-term educational strategy, Building Back Stronger. The strategy focused on demonstrating the benefits of work placements to businesses, schools and individual young people.
Impact
By following the journeys of young people on specific placements, with companies such as Google, Astrazeneca and British Land, our approach to narrative driven content creation created an emotional connection with viewers, increased business participation, and reinforced Camden’s vision of social equity in education.
Interactive Videos for Radisson Hotels
Strategic Focus
Central to Radisson Hotel Group’s success (and their 70,000 employees worldwide) is the Radisson Academy, established in 2019 to promote a culture of continuous improvement. Working alongside their Director of L&D we produced a series of interactive training videos designed to:
- Help employees identify opportunities to provide an outstanding customer experience
- Understand how to respond to in different scenarios or situations
Approach
Each interactive scenario brought learners/employees face-to-face with a guest- where there were opportunities to provide a higher standard of customer care.
Impact
Integrating quizzes and branching pathways enhanced comprehension and retention by up to 42% ensuring employees could apply their learning directly on the job.
Experience the interactive video and read the full case study here.
Richmond Park Academy - Promotional Film
Strategic Focus
Fluent Media’s founder Matt Castle collaborated with Richmond Park Academy to produce a promo film that articulates their values. The strategy included identifying an overarching narrative involving students and staff, articulated through the vision of their Headmaster.
Approach
Designed to resonate with prospective families as well as members of the local community, the film needed to align with their educational ethos and aspirations.
Impact
The resulting film showcased the academy’s unique culture and values, attracting new families, reinforcing community connections, and aligning with the academy’s broader goals of growth and engagement.
Brand Building StoryCrafting
This package aims to establish your overarching story—the “narrative”—that helps provide structure and consistency for all of the subsequent, individual stories your organisation wants to tell.
Well-being & Engagement
Develop internal storytelling campaigns that highlight organisational values and goals related to employee well-being and mental health, boosting morale and establishing a sense of belonging.
Narrative Driven Learning, Training & Development
Create a strategy that results in personalised content through interactive storytelling for individual learners, make training more engaging and relatable, sparking curiosity and active involvement.
Neuro-inclusive StoryCraft: Enhancing Workplace Diversity
We’ll introduce a strategic framework that increases empathy and participation in neurodiversity Initiatives, contributing to a more supportive, neurodiverse friendly work environment.
Learn More About Our Services
Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.