Recruitment Campaign
Building a Strong Employer Brand For The Ivy Collection
Building a Strong Employer Brand For The Ivy Collection
- Recruitment Videos
- Series Production
- Engaged Employees
Case Study: Showcasing the Heart of The Ivy Collection through Employee Stories
The Ivy Collection, known for its sophisticated food, exceptional service and unique décor, sought to maintain its high standards as it expanded across the UK. To achieve this, They needed a steady influx of skilled, passionate team members who shared their commitment to quality. Fluent Media collaborated with The Ivy to create a series of six films that would attract potential hires and celebrate the creativity, diversity, and individuality that define its team.
Our campaign strengthened The Ivy’s position not only as a leading restaurant brand but also as an employer that values and supports its people.
Attracting and Retaining Talent in a Competitive Hospitality Market
The Ivy Collection faced several challenges in meeting its recruitment and branding goals:
Differentiating as an Employer in the Hospitality Industry
The Ivy needed to stand out in a highly competitive market. The goal was to attract individuals who resonated with the brand’s values and high standards while highlighting the unique work culture that supports personal growth and creative expression.
They understand the importance of a happy team, knowing it directly translates to happy guests. This needed to be captured on film.
A Story-Driven Recruitment and Branding Campaign
We produced a series of 6 films showcasing team members authentic experiences, emphasising the creativity, passion, and enjoyment they bring to their roles.
Promoting Brand Identity Beyond Fine Dining
Through interviews and candid moments, the films showcased The Ivy’s commitment to encouraging employees to express themselves authentically, creating a sense of respect and belonging across different roles and backgrounds.
Celebrating Diversity and Individuality
The Ivy prides itself on fostering a diverse, inclusive environment, where team members are encouraged to bring their unique personalities to work.
1. Improved Brand Perception as an Employer of Choice
The Ivy’s dedication to diversity, creativity, and individuality came across powerfully in the films, positioning the company as an inclusive and desirable place to work.
2. Increased Engagement in Recruitment Campaigns
Shared across social media and recruitment platforms, the films generated significant engagement, with more potential applicants expressing interest in joining The Ivy Collection.
3. Positive Feedback from Existing Employees
Current team members appreciated the campaign’s focus on celebrating their contributions, reinforcing a positive internal culture.
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