Student onboarding with interactive video
Enhancing Student Onboarding with Interactive Video
Enhancing Student Onboarding with Interactive Video
- Lancaster University
- Student onboarding
- Interactive video
Case Study: Welcoming New Students to Lancaster University
Lancaster University needed an innovative way to welcome new students and provide essential information in an engaging, user-friendly format.
Fluent Media collaborates with various universities, producing an interactive video as part of their onboarding programs, allowing students to navigate directly to the content most relevant to them.
CHALLENGE
Delivering Personalised Onboarding Experiences for Students
To improve its onboarding program, Lancaster University needed a solution that would:
- Allow students to easily access the specific information they need.
- Increase engagement with onboarding content by providing a more interactive format.
- Achieve high retention rates, ensuring students fully understand essential university resources and information.
APPROACH
Crafting a Unique Interactive Onboarding Videos
Fluent Media design and produce interactive videos that include navigable menus for personalised viewing.
Whether it was campus resources, academic programs, or student support services, this allows students to jump directly to the sections most relevant to them.
Interactive touchpoints prompt students to engage actively with the content, making experiences more immersive. The videos were optimised for mobile and desktop, ensuring easy access across devices.
RESULTS
Improved Engagement and Enhanced Onboarding Experience
Up to 5X longer engagement &
42% more memorable than traditional video.
The intuitive and interactive design contributed to an average watch time of 120 seconds and a high 68% interaction rate, highlighting the effectiveness of this approach.
Lancaster University now has a scalable tool that can be updated for each cohort, setting a new standard for how they welcome new students.
Looking for a video marketing/communication agency that understands and speaks the unique language of your business?
SERVICES
CONNECT
CONTACT
- Fluent Media Ltd
- Company number: 16201773
- 128 City Road
- London
- EC1V 2NX