Interactive learning experiences for ACCA
Interactive Learning Videos for ACCA
Interactive Learning Videos for ACCA
- Online Learning for Accountants
- Interactive Video Content
- Professional Development
Case Study: Enhancing Professional Development
The Association of Chartered Certified Accountants (ACCA), representing over 230,000 certified accountants worldwide, offers an extensive range of Continuing Professional Development (CPD) resources.
To elevate the effectiveness of their online learning, ACCA aimed to create an interactive and engaging experience for members accessing their training materials.
Fluent Media partnered with ACCA to produce a series of interactive videos, designed to support professional development and exam preparation with immersive learning tools.
CHALLENGE
Making CPD Resources More Engaging and Effective
Objectives of this campaign included:
- Increase member engagement with CPD content and improve retention of key concepts.
- Provide interactive, user-centred learning experiences that could guide accountants through complex material.
- Set a new standard for online learning across their global network.
APPROACH
Developing a Series of Interactive Learning Videos
Each video included interactive decision points and branching pathways allowing learners to make choices that influenced the flow of content.
This helped learners apply their knowledge within realistic, real-world accounting related scenarios.
Each video was equipped with robust analytics, enabling ACCA to track engagement rates and assess user preferences.
RESULTS
Increased Demand for Interactive Content
With an average interaction rate of over 85%, the interactive videos maintained member interest and encouraged active learning.
The videos proved 32% more memorable than traditional training formats
The success of this series led to increased demand among ACCA members for more content in a similar format.
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