Hobby Craft - Employee Stories
Celebrating Hobbycraft’s Award-Winning Culture through Employee Stories
Celebrating Hobbycraft’s Award-Winning Culture through Employee Stories
- Interactive Online Learning
- On location filming
- Branded Stories
Case Study: Celebrating Hobbycraft’s Award-Winning Workplace Culture
In May 2021, Hobbycraft was recognised as the Fourth Best Big Company to Work For and the Third Best Retail Company to work for in the UK, as awarded by the Best Companies Awards. Hobbycraft wanted to celebrate this achievement by highlighting the dedication, pride, and passion of its employees.
The Challenge: Showcasing Hobbycraft’s Recognition as a Top Workplace
The challenge was to create an authentic, engaging video that would not only honour current staff but also resonate with future employees, showcasing Hobbycraft as a workplace where people feel valued and inspired.
Fluent Media produced a series of videos to highlight the company’s unique work environment. The goal was to capture employee pride and commitment, allowing viewers to see the human side of Hobbycraft’s success. We set out to create a narrative that reflected the enthusiasm employees have for their work and the positive company culture Hobbycraft has cultivated.
A Story-Driven Video Campaign to Celebrate Employees
Fluent Media focused on capturing employees’ genuine experiences and stories.
Capturing Authentic Moments of Pride and Passion
By featuring employees in their actual work environments, we ensured that the campaign felt genuine and relatable.
Strategic Distribution for Maximum Impact
As well as being optimised for social media promotion as part of Hobbycrafts recruitment campaigns, the videos were designed to be shown at future award ceremonies to reinforce Hobbycraft’s position as a top employer.
Increased Engagement, Positive Brand Perception, and Recruitment Success
The campaign elevated Hobbycraft’s brand as a supportive, passionate, and people-centred employer, positioning it as a top destination for employment in retail.
The videos resonated with potential employees on social media, translating into an increase in job applications across its stores.
A Lasting Impact at Award Ceremonies
The videos provided employees and external stakeholders with a vivid reminder of the company’s dedication to its staff, solidifying Hobbycraft’s reputation as a standout employer.
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