Award Winners in interactive storytelling
Rebranding and Marketing Campaign for ARuVR
Rebranding and Marketing Campaign for ARuVR
- Augmented Reality
- Immersive experiences
- Virtual Reality
Case Study: Rebranding Vrtuoso as ARuVR
Vrtuoso, a company specialising in AR and VR solutions, sought to expand its reach and increase its industry impact.
CEO Frank Furnari hired Fluent Media to manage a full-scale rebranding and strategic relaunch involving a new logo and brand identity, design and development of a 40 page website, brand & social media guidelines, video production, copywriting and messaging.
We renamed the company ARuVR, Creating a powerful brand identity which enabled us to launch into new markets.
Weak Branding Holding Back Growth & Investment
The challenge was twofold: develop a compelling new brand identity that reflected the company’s vision of immersive storytelling and secure investment to fuel its growth.
Through a collaboration with ARuVR’s executive team we developed a comprehensive 5-year strategy aimed at driving growth across industries, including finance, healthcare, logistics, hospitality, and construction.
Working with their marketing director and senior executives, Fluent Media was tasked with rebranding Vrtuoso as ARuVR—a name reflecting the company’s core of “Are You VR?”—and establishing the brand’s presence across diverse sectors.
Comprehensive Rebranding and Marketing Strategy
We developed a roadmap outlining specific marketing, sales, and partnership goals, with benchmarks to track brand and sales performance over a 5 year period.
We produced a suite of marketing/case study videos, cast actors to feature in photo shoots and created marketing collateral to appeal to different sectors. We then went on to form strategic partnerships to grow the brand and increase sales across different industries.
To enhance ARuVR’s visibility, we developed partnerships with organisations in specific sectors, aligning the brand with industry leaders. Fluent Media supported ARuVR’s participation in trade shows like Learning Tech 2022, showcasing their technology in an attempt to generate new leads.
Increased Recognition, $5million Investment, and Industry Impact
Following the rebranding and strategic marketing efforts, ARuVR secured a $5 million investment. Our work repositioning the brand helped to give a professional PR presence and gave investors confidence the ARuVR proposition had international appeal.
Industry Recognition and Awards
Such as Enterprise Awards 2022
Best use of VR/AR at the GoTech Awards 2023 and.British Training Award winners in 2024 among many others.
Successful Sector-Specific Campaigns
Leading to a 150% increase in new enquiries in the following 12 months, broadening ARuVR’s customer base across industries.
Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.