Marketing & Branding

We craft fluent narratives that deliver long term value for organisations & their communities

Unlock Your Brand's Potential

In today’s crowded marketplace, how you articulate your messages is just as important as what you want to say. Fluent Media helps brands in various sectors stand out and differentiate from their competition, by creating authentic narratives that reach and connect with new audiences, increasing engagement and driving results.

In a world where many brands struggle to make a lasting impact, more magnetism than ever is needed to draw people in. Your ability to tell engaging stories and provoke an emotional reaction holds the key to your success.

Storytelling with Clarity & Purpose

Strong brands combine creativity with strategy. They each have a clearly-defined identity, which is an essential component of storytelling. Our focus is on producing content that brings people together aligning with consumers’ values and aspirations.

We document and produce:

  • Brand Story Films: Short films that capture your brand’s origin, mission and purpose. 
  • Value-Driven Content: Content that highlights your key brand values, ensuring consistent messaging across all of your marketing & communication collateral.
  • Human Stories: Personal stories from company founders, employees, customers or clients- bringing authenticity and depth to your brand, connecting audiences through emotions we can all relate to.
  • Persona-Driven Campaigns: We tailor content to appeal to specific audiences, ensuring each message speaks directly to their unique needs.

Fluent Media provide the oxygen your brand needs to grow organically

To create impact and a connect with the hearts and minds of your audience, you need to trigger their emotions. This may relate to the pursuit of positive emotions or avoidance of negative emotions, aligned to the solution your brand provides, this will help you define the right strategy for success. 

“Brand Image” relates to the perceptions, beliefs, and impressions your consumers have about your brand. Influenced by visual identity,
essaging, reputation, customer experiences and associations, it’s shaped by the actions, communications, and interactions with consumers over time. Your brand image isn’t delivered to consumers, it’s generated with them; it’s a collaborative.

Elevate Your Brand with Fluent Media’s Storytelling Expertise

Ready to take your brand to the next level? Fluent Media’s team of storytellers, strategists, and content creators can help you build a brand that doesn’t just speak- but resonates with the human spirit.

From initial concept to final execution, we’re here to guide you every step of the way. Here’s what you can expect throughout the production process…

Creative Development 

A strong brand story is the foundation of impactful marketing. Our story finding journey is a collaborative effort. We dig deep to uncover the essence of your brand, translating it into a narrative that aligns with your longer term objectives. To engage your audience, it’s crucial to speak to their needs, aspirations and pain points. 

Once we’ve identified the creative direction, we’ll move on to defining the scope, style, format, look and feel of your campaign or series. This provides us with the roadmap to bring your stories to life.

Lights, Camera, Action

We’ll handle all the details for you—logistics, script writing & storyboards, schedule, equipment, crew, locations, shot lists, even organising lunch and coffee runs.

Once everything’s in place, we’re ready to roll! Our adaptable production crew will turn your ideas into engaging content that cuts through the noise.

Editing + Graphics + Animations + Revisions

Once we’ve captured all the footage, it’s time to start crafting your production or web series.

We’ll create shorter teaser clips for social media, sparking interest in your brand.  Throughout the process we will set up regular review sessions with your team so you have full visibility on how everything is shaping up.

Brand Consistency = Recognition & Trust

We work to ensure your brand voice, tone, and visual identity remain consistent across different social media channels, creating a seamless experience for your audience wherever they engage with your brand.

Content can be repurposed for different social media channels such as YouTube, Linkedin, Instagram and Facebook, while maintaining a unified brand message.

If you need help with the creation of visual assets such as defining brand guidelines, logo design, typography and colour palettes- we’re here to help reinforce your brand identity and create instant recognition.

Interactive Brand Stories

Today’s audiences crave interactive, immersive experiences. Fluent Media brings brand stories to life with interactive overlays that allows your audience to engage in a way by allowing viewers to choose their journey, making the experience feel personalised to each individual.
Gamified content incorporates elements of gameplay, creating a fun, memorable interaction with your brand.

Ongoing Optimisation 

We use data to refine and optimise content, understand your audience’s preferences, interests, and behaviours to inform your unique content strategy. 

We A/B test different approaches to see what resonates most with your audience helping us fine-tune future content to ensure they meet your branding and marketing objectives.

Start With Story

When your brand is perceived as distinctive, valuable and superior to competitors, customers are often willing to pay a higher price, leading to increased profits and market share. Brand positioning can be defined as where your product, item or service stands in relation to others in the marketplace.

Brand positioning is also constructed through the messaging of the brand, the experience you have with the brand, as well as emotional associations you have towards the brand. Every brand must have a distinctive identity. Work with us to help define yours. If you feel this is already clearly defined, we can move on to bringing it to life through stories. 

‍Harnessing Brand Purpose

It’s not enough to have a quality product or service, you need to know how to talk about it in a way that differentiates you from your competition and provokes an emotional response. Use narrative to harness your unique value proposition- no other brand can copy YOUR story.  

Contact us to schedule a no-obligation review. We’ll share our perspective on how effective your positioning is, or is likely to be- and make suggestions on what can be improved.

Make your marketing & comms Fluent