The secret to creating a successful program is in its ability to engage participants, deliver relevant and practical content and ensure the skills or new perspectives acquired are applied and sustained—in or outside the workplace. Your positioning, marketing and monetisation strategies will also be important factors to consider in the early stage of developing your course.
This framework from Fluent Media will help you consider every key decision before a single slide, video, or quiz has been created. The second half of this blog looks at the steps we advise taking towards creating content for your training program- which could be focused on personal or professional development.
1. Align Goals & Outcomes
| Questions | Why it matters |
|---|---|
| What business or personal problem are you solving, what benefits will learners receive? | Anchors your programme in measurable impact/ concrete learning objectives. |
| What specific behaviours must change? | Translates strategy into observable performance. |
| How will you measure success? | Drives assessments and evidence collection. |
| What will happen if we/they do nothing, what will they miss out on? | Creating a sense of urgency will increase the chances learners will enrol or sign up to your program. |
2. Understanding Your Learners & Their World
| Questions | Why it matters |
|---|---|
| Who can you help? (what are their roles and experience? What issues are the facing, what motivates them)? | Defining key learning personas will help ensure relevance and the correct tone of voice. |
| What pre‑requisite knowledge or skills do they already possess? | Prevents redundancy and keeps content at the right level. |
| Where, when and on which devices will they access learning? | Informs format and UX. |
| What barriers—time, tech, mindset—could block completion? | Identify risks early. |
3. Craft & Curate the Learning Experience
| Questions | Why it matters |
|---|---|
| What mix of live, self‑paced, micro‑ or blended approaches best serves your learners goals? | Aligns delivery with objectives and constraints, helping you design scenario‑based practice. |
| Which existing assets can we reuse, and where do we need fresh content? | Saves budget and focuses production effort. |
| What data—quantitative and qualitative—will you want to capture? | Enables evidence‑based improvement. |
| What milestones mark success at 30‑, 60‑ and 90‑days? | Sets expectations and focus. |
| How will learners be motivated through interactivity, storytelling, gamification, rewards? | Drives participation and persistence. |
| When and where will learners access content? (desktop, mobile, on‑the‑job) | Informs delivery format and UX decisions. |
4. Establishing Credibility & A Personal Connection
| Questions | Why it matters |
|---|---|
| Why should learners trust you as a guide? | Establishes authority and psychological safety. |
| What personal stories can you share to illustrate the core challenge learners face? | Makes the content relatable is key if you want to connect with learners on a deeper, emotional level. |
| Which credentials, track record, or lived experiences give you credibility? | Converts sceptics into advocates who become ambassadors for your program and methodology. |
| How will you weave your story without overshadowing learner agency? | It’s important to keep focused on learner outcomes rather than trainer ego. |
| What failures or lesson‑learned are you willing to share to demonstrate vulnerability? | Encourages an open, growth‑mindset culture. |
| Where in the curriculum will personal anecdotes land for maximum relevance? | Ensures stories reinforce—not distract from—key learning points. |
Maybe you’ve written a book and are looking for new ways to monetise the outcomes you can help learners achieve. There is no better time to validate your ideas and start generating demand from learners for your content.
Creating Content For Your Training Program
Fluent Media’s 5 step process will guide you through each stage of the process to capture/create your curriculum, test it with your market, refine it quickly in response to your buyers + your audiences wants and needs and help you to promote it online.
Phase 1 – Narrative Blueprint
| Key Activities | • Map learning journey + success metrics. Develop into a content plan • Identify high-impact audience personas & buyer triggers. • Write scripts, identify questions, define storyboards |
| Core Deliverables | 10 page Blueprint unique to your program + 90-day content & distribution plan tired to specific KPI’s |
| Primary Benefits/ Why It Matters | Ensures every lesson & clip is on-brand and tied to measurable outcomes. By taking the time to understand your audience, we’ll make sure every piece of content resonates with your prospects, partners or employees. |
Phase 2 – Capture Day
| Key Activities We offer 3 options to help you create your content, depending on your timescales, budget and expectations | 1. Remote Recording 1080p recording + screenshares if needed. Images, graphics and b-roll footage can be added during post production 2. Filming at your office or business premises 3. Podcast Studio – 4K multi-cam, option for LED backdrop, inclusion of b-roll footage |
| Core Deliverables | Raw video & isolated audio tracks for each speaker |
| Primary Benefits | Low-cost speed (remote) or cinematic polish & opportunities to capture additional footage (studio) |
Phase 3 – Module Prototype Build
| Key Activities | • Edit master footage into lessons/modules • Create teasers & “knowledge-nugget” shorts • Generate transcripts & slide decks • LMS upload or publish on your website |
| Core Deliverables | • Long-form module videos (3-15 min) • 12-15 micro-assets (15-90’s) • Caption files + decks |
| Primary Benefits | • Instant library for gated previews. • Early stage promotion on social- paid & or organic |
Phase 4 – Beta Release & Feedback
| Key Activities | • Launch to test cohort • Track watch-time, quiz scores, CTA clicks • Send out survey & collate feedback |
| Core Deliverables | Analytics dashboard + feedback report |
| Primary Benefits | Real-world validation before full course build; highlights weak spots quickly |
Phase 5 – Iterate, Expand, Monetise
| Key Activities | • Refine scripts & visuals • Add certification / upsell paths • Deploy Organic Pixel™ & Alt-Channel Network for promotion • Promote your program to a broader audience |
| Core Deliverables | Updated modules, new micro-assets, automated distribution schedule |
| Primary Benefits | Scalable training product, compounding organic reach, fixed production cost |
Pilot Offer – “Module Accelerator Day”
Blueprint workshop → 1 capture session (remote or studio) → 3 prototype modules + 12 micro-assets delivered in 14 days, with full analytics package. Contact us on info@fluentmedia.co.uk to schedule a call.
Capturing Your Content – Key Advantages Of Each Approach
| Option A — Online Recording | Option B — On-location or Studio Recording |
|---|---|
| 1080p HD local recording for each interviewer/guest, even on shaky connections, plus separate audio/video files that make post-production painless. | Cinematic look & sound Canon C300 4K cameras, Rode Procaster mics, pro lighting, and live multi-cam switching for seamless edits |
| Global reach, zero travel | Brandable set Customisable seating, ambient LED colour wash, and a video wall for logo loops, slides, watch back and reflect on other videos shown |
| Quick set up, no crew | Content volume Capture enough footage for up to 50 videos from a full days filming— long and short form, multiple aspect ratios- ready for every platform |
| Cost effective. Lower production overhead. | On-site coaching Adjacent prep rooms for storytelling workshops and media-skills warm-ups |
| Ideal when speed, geography, or budget are the deciding factors. | Guest experience Invite guest speakers, clients as well as members of your team to be interviewed; along side you, your team, with an interviewer or individually. Green-room hospitality for clients, partners, or employees you bring on camera |
Before The Camera Roll – Defining Your Content Plan
Regardless of how and where your content is filmed – we follow the same formula to articulate your messages and bring your stories to life. By focusing on the why / what / who / when / how, you walk away with a narrative spine that supports your learning, training or comms objectives—from making your webinars more engaging and interactive, to building a community of leaders.
Book a 30-minute consultation and let’s begin designing a unique program that puts revenue (combined with your ability to enable change) at the heart of your content.
