Designed for therapists, coaches & consultants to tell the right story to the right people, in the right way
Fluent Media’s S.T.O.R.Y. framework is a five-step system that helps therapists and coaches craft a library of ethical, audience-ready content. Designed to help you achieve your marketing and lead generation goals, it can also be applied to launch and scale a learning and training program, for personal or professional development.
Therapists and coaches don’t struggle to find stories; you hear them every day. The real challenge is shaping those stories – your expertise, your professional journey (as your clients’ breakthroughs) into a clear, concise narrative that helps build trust and credibility, resonating with the people you need it too most.
This is where Fluent Media step in.
Our S.T.O.R.Y. Framework lifts the weight off practitioners’ shoulders and transform scattered ideas into a graceful, audience-ready ecosystem of content.
One workshop, one days filming, and a strategic content plan for how your videos will be edited to achieve different marketing and communication objectives- that’s all it takes to turn your wisdom into impact at scale.
| Phase | Scope, Actions & Deliverables |
|---|---|
| S — Scope & Sense-check | Goal: Get clarity around your purpose, campaign objectives and audience personas. Fluent Media: ½-day discovery workshop, audit of your website and social media channels, competitor scan, safeguarding checklist. Your Effort: Pre-session questionnaire, attend workshop. Key Outputs: 90 day content plan to enhance your website and elevate your presence on social media, audience personas, empathy maps. |
| T — Theme & Thread | Goal: Craft a signature storyline that unifies marketing, training, CPD messages. Fluent Media: 2× one-hour interviews; map Core Promise, Hero Moments, Growth Journey – which may be intended for 1-to-1 clients, referrers or corporate clients. Your Effort: Provide existing slides/blogs; join interviews. Key Outputs: Brand-narrative deck (PDF & slides), talking-point library (30–50 hooks, CTAs, metaphors). |
| O — Omni-Channel Asset Kit | Goal: Create modular content, repurposed according to your content plan. Fluent Media: Half-day shoot → hero film, reels, podcast stings, slide animations, captioned micro-lessons. Your Effort: Attend filming; review edits, sign off on final films. Key Outputs: Master video & stills bank, transcripts, audio-only file. |
| R — Release & Reach | Goal: Automate distribution using software tools. Fluent Media: Implement 90-day calendar, SEO-checked copy, schedule posts, integrate CRM. Your Effort: Approve calendar; connect accounts. Key Outputs: Content-calendar CSV + ready files; scheduling confirmation. |
| Y — Yield | Goal: Measure impact and feed insights back in for continued growth and optimisation. Fluent Media: One-page KPI dashboard; monthly 30-min check in call to track progress and identify opportunities for new content to be created. Your Effort: Skim dashboard; join call. Key Outputs: Impact dashboard; quarterly story-sprint plan. |
How the Framework Serves Four Core Comms Objectives
1. Marketing Content: Build Trust & Credibility
Where it shows up – homepage hero video, About-me video, podcast intro/outro, speaking-gig showreel (if you have archive footage that needs to be edited).
Applying the S.T.O.R.Y. Framework
- S/T: Share stories that showcase your personality, approach, compassion and competence.
- O: Film once, we’ll then edit vertical Reels for specific channels, ie. Facebook, Instagram, TikTok and/or LinkedIn. Create banner loops, and a short brand-film for your homepage.
- R: A/B-test thumbnails to maximise views, add captions to improve search engine visibility.
- Y: Track video retention and click-through rates to refine messaging while avoiding algorithm fatigue.
Result: Visitors “meet” you, feel confident in your ability, stay long enough to book a discovery call.
Case Study: Interview With Kevin Pritchard
One of our most successful campaigns involved the production of suite of interviews with insolvency practitioner Kevin Pritchard, in 2013. 12 years later, Kevin still uses these videos on his website www.4rbusinessrecovery.co.uk to generate leads and new enquires.
If you are a therapist or coach, we can help you define the questions you will be asked, or your interview can be framed around.
Check out this post which explores different styles of production, for example on location, studio or remote recording.
2. Lead-Generation Engine (Website + Social)
Where it shows up – Free or low-cost access to a gated “Mini Course,” or quiz, carousel posts for promotion on social, encouraging visitors to click thru to a calendar link.
Applying S.T.O.R.Y.
- S: Share insights into how prospective clients can benefit from your expertise or approach. This stage may also involve capturing testimony from clients or members of your community who have been through your program, or completed your course.
- T: Define three entry-point personas (ie. Busy parent, Early-stage entrepreneur, High achieving teen, Neurodivergent creative freelancer).
- O: Record a 5-step micro-lesson series during the same shoot; export as video, audio, worksheets, quotes.
- R: Drop assets into an email sequence (welcome, nurture, invite) and pre-load 30 days of lead magnets.
- Y: Dashboard shows subscriber growth, funnel drop-off and conversion to paid consults; adjust CTAs monthly.
Result: Your best tips win trust while your email list—and diary—fill up predictably.
3. Learning & Training Assets
Where it shows up – CPD workshops, online courses, corporate wellbeing programmes, supervised-practice cohorts. Check out this post which explores the process associated with launching an online learning program, for personal or professional development.
How S.T.O.R.Y. helps
- S: Map syllabus outcomes to your Core Promise so education mirrors your public narrative. gated “Mini Course,” (current or prospective) clients can be given access to, introducing them to your framework or methodologies. Content for carousel posts that drive to a calendar link.
- T: Modular assets drop straight into your/ your clients Learning Management System or live workshop, turning passive viewership into guided reflection (downloadable journal prompts or interactive overlays- see examples here).
- O: Turn main shoot into chapter intros, quick-fire demos, animation overlays and downloadable guides.
- R: Upload to your LMS; drip lessons or sell as evergreen. Auto-generate captions, quizzes and certificates.
- Y: Review completion and satisfaction scores; add or trim modules without re-shooting from scratch.
Result: Learners experience cohesive storytelling and practical skills- earning you repeat bookings.
4. Personal & Professional Development Narratives
Where it shows up – Behind-the-scenes ‘practitioner diaries’ on LinkedIn, email newsletter, supervision reflections, peer-reviewed CPD evidence.
How S.T.O.R.Y. helps
- S: Humanise your own learning journey as a coach or therapist. Modell lifelong growth for clients as well as members of your professional network.
- T: Identify “learning edges” you’re willing to share (vulnerability, challenges, boundaries, growth mindset).
- O: Capture behind-the-scenes B-roll plus short self-reflection takes; transcribe for blog and CPD logs. Encourage clients to share their stories and how they have applied what they’ve learned to their own lives, careers or situations.
- R: Schedule monthly “What I’m Learning” posts and cross-link to course pages or supervision groups.
- Y: Gauge engagement sentiment; elevate topics that spark dialogue, archive those that don’t.
Gated Self-Soothing Mini Course
| Element | Function + Funnel Impact |
|---|---|
| Gated access | Learners trade an email (or small fee) for access to 5-lesson micro-course hosted on your LMS. Builds a permission-based list and tags subscribers by interest (self-regulation). |
| “5 × 5” structure | Five lessons, five minutes each. Example: breathing, grounding, sensory reset, PMR, cognitive reframing. Short runtime keeps completion > 70 %, boosting trust and future conversions. |
| Multimodal assets | Each lesson delivered as video. All 5 episodes combined as audio file. 1-page PDF and optional daily SMS reminder. Shows your teaching style in varied formats, mirroring a full flagship course. |
| Soft upsell | Lesson 5 ends with a CTA to book a call or join your longer programme, where you gain access to a community or 1-to-1 coaching sessions. Typical free-to-paid conversion 3–7 %; higher AOV when a workbook/community is bundled. |
Six Monetisable Course Formats
| Course format | Use-Case, Price Range & Monetisation Pathways |
|---|---|
| 90-Minute “Boundaries Bootcamp” (workshop replay) | Solves a pressing pain (people-pleasing). Example pricing: £25–£49 for repeat access, £79 with live Q&A. Evergreen sales + upsell to 6-week group coaching. |
| 14-Day Resilience Challenge (email + community) | Daily micro-tasks for anxious professionals. Price: £39 self-paced; £99 with access to community of learners group – Skool, Slack, discord. Tiered pricing; potential for brand sponsorship. |
| Cohort-based “Inner Critic → Inner Coach” | Live cohorts of 15–25 learners for accountability and practice. Price: £350–£600 per 4-week cohort. Premium ticket plus optional alumni-community subscription. |
| Corporate-licensed “Emotional First Aid for Teams” | HR buys unlimited annual seats. Price: £2.5k–£10k scaled by headcount. One B2B deal reaches dozens; add quarterly webinars for upsell. |
| CE/CPD-accredited “Trauma-Informed Practice” | Provide set number of hours to fellow clinicians- license-renewalable. Price: £149 self-paced; £399 with live assessment & certificate. Premium justified by accreditation. |
| White-label “Mindfulness Micro-Habits” | Content embedded in wellness apps or EAP platforms. Revenue: per-user royalty (£1–£3) or flat licence fee. Zero ongoing marketing once integrated. |
Ready to Tell Your Story & Get Started Creating Your Library Of Content?
- Book a 20-minute scoping call → info@fluentmedia.co.uk
- Share any existing materials (slide decks, worksheets, testimonial emails).
- Let Fluent Media turn those raw insights into a story that resonates—without the marketing overwhelm.
When therapists and coaches communicate with clarity and grace, the people who need them most can find—and trust—them faster.
