Episodic Content
Long and short-form video content brought to life (focusing on different themes or stories) related to your business.
Make a lasting impression by sharing stories your audience will love.
6-Month Content Creation Package
Our storytelling approach focuses on exploring the emotions and values that keep your audience engaged and coming back for more. This 6-month program has been designed to create a compelling library of video content that can be repurposed to meet your internal & external comms objectives.
Crafting a Fluent Narrative
Objective: Understanding your mission, goals, brand values and USP, we’ll work with you to identify a compelling narrative based around a common theme.
Activities: We start by defining your:
I: primary messaging goals
II. the narrative arc across each piece of content
Deliverables: A structured narrative framework that encapsulates your brand’s core story, tailored to your campaign or business objectives. Identifying episode themes, and a strategy for audience engagement that can be applied consistently across all content.
Strategic Content Planning
Objective: Develop a comprehensive content strategy, guided by research and insights into what we know will appeal to your target audience.
Activities: Script writing & storyboarding for specific episodes. From casting actors and presenters to filming and post-production, our team will manage each aspect of production, making sure you get maximum value out of our time together.
Deliverables: Scripts, storyboards and a smooth schedule for each production. A Success Metrics & Measurement Plan that outlines key performance indicators (KPIs) for each stage, how they will be tracked, and the tools or platforms that will be used to measure and report on success.
Production - Long Form Content
Objective: Bring your episodic content to life through high-quality, story-driven content.
Activities: When filming in our studio or at your location, we’ll capture visuals that resonate with your brand message, bringing the narrative of each episode to life in the most engaging way possible.
Deliverables: A series of 6 10-15 minute professionally produced episodes, ready for distribution across channels. Each episode is crafted to build on the last, ensuring a seamless, consistent experience for your audience. A distribution calendar and targeted campaigns to keep audiences invested in the series.
Post production - Short Form Content
Objective: To maximise reach & engagement across different social media channels, we will produce a series of short edits/social media teasers, focusing on key moments known to resonate with viewers and create an emotional connection.
Activities: In an effort to reach a wider audience, we will consider email marketing and paid ad campaigns, leveraging data and insights to fine-tune each episode’s storyline for maximum impact.
Deliverables: Custom promotional assets for each episode. A series of 30-60 second video clips from the full episodes, optimised for each social media platform (e.g., Instagram, Facebook, LinkedIn and TikTok). Creating visually engaging intros and CTAs to encourage viewers to watch the full episodes.
Analytics and Performance Optimisation
Objective: Use data-driven insights to refine your content strategy, improve audience targeting, and measure the success of your series.
Activities: Throughout the 6-month period, we track engagement metrics, viewership patterns, and audience feedback to continuously optimise the series for greater reach and impact. Post-campaign reporting offers actionable insights for future content planning. Interactive overlays can be added to specific edits if proven to increase engagement.
Deliverables: Regular performance reports, insights on audience engagement, and a final campaign analysis to assess impact and inform future strategies.
Are you ready to start sharing your brand’s stories? Ads that lack engagement don’t resonate with modern audiences.
For Internal Promotion
Motivate your team by giving their work a greater sense of purpose and meaning, by aligning your company’s mission and values with the voices and experiences of your people.
We create content adapted to your employee engagement/internal communication goals & objectives.
For External Promotion
Show how you differentiate and stand out from your competition. Introduce the personalities and thought leaders within your team.
Encourage viewers to connect and engage, whether by following on social media, joining your community or becoming a customer or client.
Content plans for a 6 part series are fully customised, but may involve:
Episode 1: ‘The Genesis’ - Founders Story
Focus: Introduce your brand’s origin story, mission and core values. Showcase the “why” behind the brand or organisation, highlighting your unique approach and proposition.
Objective: Establish a strong foundation and emotional connection, setting the tone for future episodes that will evolve based on how the audience engages.
Potential Content: Why, how and by who the company was founded, the problem it set out to solve, how your product or services evolved over time. How and where you get your inspiration, challenges you have overcome. Interviews with team members who’ve been with you from the start, archive photos/footage, stories of company milestones.
Episode 2: ‘Behind the Scenes’ - Operations & Day-to-day Life
Focus: Highlight key processes, the people who make it all happen, and the unique culture that drives your business forward. This episode aims to humanise your brand by providing an authentic look at what goes on daily giving viewers a sense of the dedication, collaboration, and passion involved in bringing your brand’s mission to life.
Objective: Engage the audience by showcasing the heart of your brand—its people and processes. Strengthen audience loyalty, connecting them with your brand beyond products or services.
Potential Content: Showing what it takes to deliver on your brand promise, referencing your work with clients, and how you contribute to their success. A day in the life of various roles, operational workflow, meet the leadership team. Highlight moments where your team has solved problems or used creatively to overcome challenges or launch new products and services.
Episode 3: Powered by Innovation
Focus: Showcase your commitment to innovation- highlight new perspectives and your commitment to setting a higher standard- solidifying your reputation as a leader in your field. Through blended storytelling, visuals, and employee insights, this episode focuses on the “how” behind your brand’s innovative edge.
Objective: Build excitement around your brand’s pioneering vision and innovative approach. Highlight your commitment to delivering the best possible product or service and exceeding customer expectations.
Potential Content: Prototyping and market research, both quantitative and qualitative. Show how internal teams and external partners contribute and collaborate. What steps are you taking to grow the business/serve more clients? How do customers’ needs and feedback inspire innovation?
Episode 4: Heart of the Matter
Focus: This episode focuses on your brand’s core purpose and values, highlighting the “why” behind your mission. Document the impact of your work, through powerful stories, engaging employee testimonials and personal reflections.
Objective: Connect with the audience on a deeper, emotional level, strengthening loyalty and trust by reinforcing your dedication to making a difference. Showcase your commitment to hiring the best talent in your industry or building an inclusive, high-performing culture.
Potential Content: Crafted stories that emphasise employee wellbeing or Corporate Social Responsibility (CSR) programs. Learn more about your fundraising initiatives and the charities you support through community/social impact stories.
Episode 5: Success Story
Focus: Showcase a significant achievement; that builds trust, credibility, and an emotional connection. This could be focused on a specific customer, client or employee. Audiences love transformative journeys that highlight challenges faced, how they were overcome and results achieved.
Objective: Showcase your ability to deliver impactful results by highlighting your brand’s capabilities. Inspire audiences to think about outcomes they could achieve in the future; highlight benefits of working with you.
Potential Content: Client interviews, internal team achievement, case study exploration, behind-the-scenes footage, solution implementation stories. Allow audiences to learn about your commitment to customer success and how you measure results.
Episode 6: Future Forward
Focus: Link your vision for the future to core values and mission. Highlight ambitious goals and strategic plans, building excitement towards innovative projects, new partnerships or product launches.
Objective: Engage audiences with insights into your medium to longer term goals, showcasing initiatives that reflect your commitment to innovation and continuous improvement.
Potential Content: Featuring clients you’d like to work with may be a great way to build relationships necessary to drive your business forward. Another focus maybe your leadership team’s perspective on the future, the trends shaping your industry, and how you plan to respond.
Episodes can be:
- Based on real people and events within, or related to your business
- Fictional, scripted, dramatised narratives, using professional actors or presenters
- Filmed on-location or at your partners and clients premises
Adapted or re-edited to suit your internal, external, recruitment and on-boarding communication requirements (or even learning, training and development) - An opportunity to communicate your unique difference, and how you exceed customer expectations.
- Narrative driven or documentary style. Production fees start from as little as £6,000 per episode, depending on:
- Time and resources dedicated to pre-production, script writing, storyboarding, filming, post production, talent sourcing (if required).
- When and where filming will take place.
Production fees start from as little as £6,000 per episode, depending on:
- Time and resources dedicated to pre-production, script writing, storyboarding, talent sourcing and coaching, if required (storyboarding is particularly important for interactive narratives).
- When and where filming will take place
- Number of crew and specific equipment required
- Number of days spent filming, and days spent on post production
- Deliverables such as duration of each episode and if shorter edits for social media will be required If interactivity will be added.
Learn More About Our Services
Story Strategy
All great stories have a powerful narrative at their heart. Whatever your objective, we’ll help define yours.
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Learning & Training
By framing training modules as stories, we make topics memorable & relatable, learning fun and engaging.
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Marketing & Branding
We’re here to create stories that will distinguish your brand in new and impactful ways.
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Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.