Employee Wellbeing
We help corporate organisations attract, engage and evolve through narrative driven content.
Every employee wants to feel that their role has significance. Let’s explore how storytelling can help.
Cultivating Workplaces Where Employees Thrive
In today’s work environment, supporting employee wellbeing isn’t just good practice—it’s essential for building a positive, productive culture.
When employees feel connected, valued, and inspired, they’re more motivated, resilient, and aligned with your organisation’s goals.
How We Support Employee Wellbeing & Engagement
Storytelling is one of the most powerful tools for creating an emotional connection/re-connection.
By sharing stories that relate the values your organisation stands for, we promote a sense of purpose and pride that improves mental wellbeing, while decreasing staff turnover & absenteeism (sickness/burnout).
Portfolio Example - One Hundred Shoreditch
Fluent Media specialise in the production of engaging, narrative-driven content that embodies the values our clients stand for.
Applications:
Personal Story Sharing: Give employees a platform to share their unique journeys, values, and achievements.
Leadership Stories: Engaging leadership related content that speaks directly to employees, promoting transparency and trust.
Value-Based Narratives: Story-driven content that reflects company values, mission, and cultural aspirations.
CASE STUDY:
Yelp.com
This internal communications project for Yelp involved crafting and recording 20 individual stories, each aligned with one of their 5 core values:
- 01. Be Unboring
- 02. Be Tenacious
- 03. Play Well with Others
- 04. Be Authentic and
- 05. Protect The Source
The overall goal was to foster a stronger sense of community and alignment, highlighting how these values manifest in everyday life at Yelp. By showcasing these stories, Yelp reinforces its commitment to these guiding principles, encouraging a sense of shared purpose and collaboration across different teams.
Our approach helped employees connect more deeply with the company’s culture and mission. Many of the storytellers featured here represent support/special interest groups from across the business, such as women, mothers and specific religious groups. Visit Yelps Blog to learn more about the impact of this initiative.
During the post production process we added photographs and video clips to make the narratives more engaging.
See other examples of our work for Yelp here >
The Employee Life Cycle
The Employee Life Cycle (ELC) is a widely recognised framework that encompasses the different stages an employee goes through during their journey within an organisation, from recruitment to exit. At each stage, there are unique opportunities to engage with and support employees, enhancing their experience.
Stories that change minds and inspire new ways of thinking.
Our approach aligns seamlessly with the 8 stages of the Employee Life Cycle, ensuring each employee feels valued, connected and engaged, throughout their time at your company.
Strategy
Objective
Understanding your organisation’s goals related to employee engagement, culture and internal communication is a prerequisite to delivering a content plan designed to bring your unique narratives to life.
Fluent Media Approach
We collaborate with leadership teams to craft a clear, fluent narrative around your company’s mission, values and objectives. This strategy serves as a foundation for future content to be created, ensuring consistency and alignment across each stage of your ELC.
Attraction
Objective
Understanding what the next generation are looking for as they enter the workforce/your industry. Create and promote content that builds brand awareness to appeal to talented candidates, aligned with your company’s culture and values.
Fluent Media Approach
Communicate the benefits of working within your organisation through storytelling. Content highlights values, employee experiences, and growth opportunities to attract like-minded candidates.
Recruitment
Objective
Engage and inspire candidates during the recruitment and interview process; promote your organisation as a desirable place to work; positively impact your reputation.
Fluent Media Approach
We create authentic, engaging content for HR teams and recruitment agencies, that gives potential employees a glimpse into what it’s like to work at your company, building excitement and confidence in their decision to join.
Onboarding
Objective
Ensure new employees feel welcomed, supported and integrated into the culture.
Fluent Media Approach
We develop narrative-based onboarding content that communicates cultural expectations and values, drawing attention to support systems and specific individuals within your organisation. By weaving in the organisation’s story with personal stories from individual employees, we make the onboarding process smooth, relatable and impactful.
Personal & Professional Development
Objective
Foster continuous learning, personal growth, and career development.
Fluent Media Approach
Stories can be many times more powerful and memorable than slides or dry, mandatory training. We produce interactive, narrative-driven training modules tailored to each organisation’s values, helping employees build new skills and align with company goals.
Reward, Recognition, Benefits
Objective
Keep employees engaged, motivated and committed to your company; increase staff retention.
Fluent Media Approach
Financial bonuses, although welcome, can be perceived as generic and impersonal. By celebrating employee achievements, allowing them to feel heard and valued, we create content that strengthens engagement and morale. Promoting a sense of community, highlighting personal contributions can help employees feel more loyal to your organisation or aligned with your vision/mission.
Progression & Performance
Objective
Encourage and recognise best practice and high performance, aligning individual contributions with your organisational goals. Help employees feel connected to internal audiences as well as external stakeholders.
Fluent Media Approach
We craft content that celebrates success and achievement, illustrating how individual efforts contribute and make a difference. Stories can be captured to document success, showcase inspiring work while motivating others.
Offboarding and Alumni Engagement
Objective
Leave a positive, lasting impression and maintain connections with former employees.
Fluent Media Approach
Listening and empathy are important leadership skills which can positively affect staff retention. Personal stories of why an employee chose to leave could provide valuable feedback for you and your team. We create and capture content that celebrates employees and makes them feel valued for their contribution, for example, as part of alumni engagement programs.
01.
Recruit, Retain & Develop Top Talent
In order to stand out and connect with potential candidates at a deeper level, storytelling is essential for recruitment marketing as it helps to build trust and credibility.
Stories are the best way to capture attention, differentiate your company from the competition, and ultimately drive great-fit candidates to apply and convert.
02.
Why an Episodic Video Approach?
By taking a longer term, episodic, narrative driven approach to video production, your content becomes a strategic tool to weave an ongoing dialogue, connecting employees with organisational objectives around well-being, engagement, and shared values.
It may also include a commitment to fair practices, mental health, legal compliance, health and safety.
03.
Interactive Overlays Lead to Increased Engagement
If your employees are not engaged or motivated by the work they do, they’re unlikely to go above and beyond for your customers and clients. When employees are fully engaged, exceptional customer service becomes the norm.
Adding interactive overlays foster a stronger emotional connection, turning concepts about well-being and engagement into relatable experiences.
Learn More About Our Services
Story Workshops
Browse our workshop agendas for in-house groups of 3 or more.
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Learning & Development
We produce narrative driven content to suit different learning & training objectives.
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6 Part Series
Turn your content into “episodes” that encourage people to come back for more.
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Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.