One Hundred Shoreditch is renowned for its immaculately clean rooms, and its playful, hipster vibe. Boasting 258-rooms with six buzzing bars and restaurants, it’s a living, breathing neighbourhood microcosm. To reveal that heartbeat, Fluent Media crafted a 3-min edit introducing 6 employees whose passions shape the guest experience.
Narrative-led, Episodic Video Content
Narrative-led, episodic video turns a company into a cast of relatable characters, swapping polished copy for unscripted moments that make prospective guests feel an emotional connection long before they book. When employees see their own stories playing on lobby screens and LinkedIn, it fuels pride and boosts retention, while the same footage, trimmed into social-first snippets of mentorship or behind-the-scenes action, outperforms traditional job ads in attracting new talent. Because each episode is an authentic micro-documentary, journalists, bloggers and influencers readily embed the content, extending the brand’s reach far beyond paid media.
We then created 6 separate 1-min edits focused on each individual, for promotion on social media channels as well as the about us page of their website.
| Film & Role | Narrative + Business Impact |
|---|---|
| Aliona – People & Culture Partner | Theme: Paying forward the support that launched her career. Objective: Employer-branding and L&D spotlights. |
| Nii – Security Officer | Theme: Childhood detective dreams meet motorcycle freedom. Objective: Trust & reassurance messaging for guests and corporate bookers. |
| Jade – Guest Engagement Manager | Theme: East-London energy channelled into everyday guest joy. Objective: Social storytelling & loyalty-programme content. |
| Dan – Executive Chef | Theme: Family-fuelled work ethic and creative freedom in the kitchen. Objective: F&B marketing and partnership pitches. |
| Stevie – Bar Manager | Theme: Hospitality as theatre; sustainability as ethos. Objective: CSR reporting & local-community relations. |
| Mark – Hotel Manager | Theme: Building a team culture from a blank slate. Objective: Leadership comms and investor relations. |
Production Approach
A 3 person crew embeded themselves over three agile days, capturing interactions and stylised b-roll. Lightweight prime-lens cinematography kept the visual language intimate, while a lo-fi Shoreditch-inspired score and kinetic motion-graphics stitched the six portraits into one cohesive series.
Deliverables included:
- 1 × 3-minute hero compilation
- 6 × 60s individual films
- 12 × 15s vertical teasers optimised for Reels/TikTok/LinkedIn
- Subtitled & brand-coloured versions for silent- autoplay feeds
Why a “People-Powered Stories” Series Pays off for any Brand
| Benefit for the client | How it works + Why it matters |
|---|---|
| Turns a logo into a living character/ characters | Real employees narrate their own journeys. No scripts or teleprompts. We remember and connect with people, especially those who show their human side. |
| Attract the best talent in your space | Short social edits double as high-impact recruitment ads that feel like mini-docs. Jobseekers are 3× likelier to apply when they see authentic day-in-the-life content (LinkedIn 2024). |
| Boosts trust with buyers & partners | Prospects meet the engineers, chefs or account managers who’ll actually deliver. Seeing competence + passion on-screen increases confidence and minimises doubt- speeding up sales cycles. |
| Generates multi-channel assets from one shoot | One filming block yields a hero film, GIFs, quote graphics and short edits for social media. Marketing, HR and sales can all access the same asset bank—consistent voice, zero reshoot cost. |
| Giving PR teams fresh angles all year-round | Each story spotlights a theme. ie. best places to visit in your town/borough, sustainability, D&I, innovation, customer service. |
| Strengthens internal culture | Premiere films at town-halls or on intranets; publicly recognise contributors. Employees who feel seen show up 26 % more engaged (Gallup 2023), fuelling retention and referral hiring. |
| Phase (time) | Key steps |
|---|---|
| Discovery & Story Mining Week 1 | Stakeholder workshops to identify 4-6 employee angles aligned to your brand pillars/values. |
| Pre-Production Week 2 | Treatments, shot list, interview prep, graphic templates. |
| Production of a 6 part series Week 3 | 2-3 days on-site filming: interviews + cinematic B-roll capture. |
| Post production Week 4-5 | Once approved, we’ll produce various versions at different aspect-ratios, adding subtitles and motion-graphics to enhance each edit. |
| Launch & Amplify Week 6 → | Cross-channel rollout, paid boost, internal premiere, KPI dashboard setup. |
Bottom Line
Fluent Media prove that when you illuminate personalities, you don’t just fill rooms, you fill hearts, teams and spreadsheets too.
Learn more about our approach to the creation of Episodic Video content here.
Email us at info@fluentmedia.co.uk to share more information about your project or objectives, or schedule a call via https://calendly.com/matt-fluentmedia/30min
