VIRTUAL 3D EXPO FOR UPS
Designing a Virtual Pavilion with Interactive Zones for UPS
Designing a Virtual Pavilion with Interactive Zones for UPS
- VR Branding Experiences
- Immersive Networking
- Interactive Learning
Case Study: Creating an Immersive 3D Exhibition for UPS to Showcase Innovation in Logistics
UPS, one of the world’s largest shipping and logistics companies, has innovation at its core. When in-person exhibitions were cancelled in 2020 due to covid, UPS needed a new way to share its forward-looking vision and engage with audiences worldwide.
Alongside design agency Engine Creative we worked with UPS to create a 3D digital pavilion—a fully immersive, interactive experience that allowed global visitors to explore UPS’s vision of the future of logistics from anywhere.
Building an Accessible, Engaging Digital Exhibition.
With traditional exhibitions on hold, UPS needed a solution that would:
1. Showcase their innovative logistics solutions in a way that was inclusive and easily accessible in a digital format.
2. Provide a fully immersive, guided experience to replicate the intimacy of in-person events.
3. Engage prospects and maintain long-term interest with content that could be regularly updated, with built in analytic tools.
Revolutionising Digital Engagement for UPS with an Interactive 3D Pavilion
Our solution involved the creation of a 3D digital pavilion featuring themed zones to showcase “the future of logistics.”
1. Interactive Exhibits & Virtual Avatars
Each zone included digital plinths, video content, and interactive portals, guided by virtual avatars of UPS C-suite executives who introduced core innovations.
2. AI Chatbot for User Support
An AI chatbot provided seamless navigation and personalised guidance, designed to enrich the user experience, and reinforce UPS’s brand messages.
3. Real-Time Analytics and Ongoing Updates
Integrated analytics tracked visitor interactions, offering insights to UPS and allowing continuous content updates to keep users engaged.
A Virtual Platform that Engages and Evolves with UPS’s Audience
The 3D digital pavilion successfully positioned UPS as an innovator in the logistics sector, demonstrating their adaptability and forward-thinking approach to digital engagement.
Increased Engagement with Key Decision-Makers
The virtual C-suite avatars resonated with prospects and high-level decision-makers, such as C-suite executives.
Dynamic, Analytics-Driven Platform
The pavilion’s analytics capabilities allowed UPS to gain insights into visitor preferences, enhancing both content relevancy and user experience.
Continuous updates to the pavilion content keep users engaged over time, showcasing UPS’s commitment to ongoing innovation.
