Recruitment Campaign
Building a Strong Employer Brand For The Ivy Collection
Building a Strong Employer Brand For The Ivy Collection
- Recruitment Videos
- Series Production
- Engaged Employees
Case Study: Showcasing the Heart of The Ivy Collection through Employee Stories
The Ivy Collection, known for its sophisticated food, exceptional service and unique décor, sought to maintain its high standards as it expanded across the UK. To achieve this, they need a steady influx of skilled, passionate team members who shared their commitment to quality.
Fluent Media produce content for the Ivy that helps attracts the right calibre of candidate but also celebrates the creativity, diversity and individuality across their existing team, improving retention and employee engagement.
Our campaigns strengthen The Ivy’s position not only as a leading restaurant brand but also as an employer that values and supports its people.
Attracting and Retaining Talent in a Competitive Hospitality Market
The Ivy Collection faced several challenges in meeting its recruitment and branding goals:
Differentiating as an Employer in the Hospitality Industry
To stand out in a highly competitive market, The Ivy seek to attract individuals who resonate with the brand’s values. They also wanted to highlight the unique work culture that supports personal growth and creative expression.
They understand the importance of a happy team, knowing it directly translates to happy guests.
A Story-Driven Recruitment and Branding Campaign
We produced films that showcase team members authentic thoughts and experiences, emphasising the creativity, passion and enjoyment they bring to their roles.
Promoting Brand Identity Beyond Fine Dining
Through interviews and candid moments, the films showcased The Ivy’s commitment to creating a sense of respect and belonging, clearly articulated through their content.
Celebrating Diversity and Individuality
The Ivy is a collective of diverse, talented individuals – all of which are encouraged to bring their unique personalities to work.
1. Improved Brand Perception as an Employer of Choice
The Ivy’s dedication to diversity, creativity, and individuality came across powerfully in these films.
2. Increased Engagement in Recruitment Campaigns
Shared across social media and recruitment platforms, the films generated significant engagement, with more potential applicants expressing interest in joining The Ivy Collection.
3. Positive Feedback from Existing Employees
Current team members appreciated the campaign’s focus on celebrating their contributions, reinforcing a positive internal culture.
