MHF Health Insurance
An Engaging, Culturally Relevant Video Campaign
An Engaging, Culturally Relevant Video Campaign
- Interactive Online Learning
- Health Insurance
- Students Stories
In collaboration with Bafta Award winning documentary filmmaker Andy Mundy Castle, we produced a series of films for Millennium Health Focus (MHF) Health Insurance. The objective was to effectively communicate the value of the BHIS service, addressing the concerns of Nigerian families with students in the UK.
Limited access to personalised, efficient healthcare services
MHF identified a critical need among Nigerian students studying in the UK. While the UK’s NHS provides general healthcare, international students faced long wait times and lacked the direct access to doctors they were accustomed to back home. This gap created anxiety for parents and left students navigating a complex healthcare system without support.
Dr. Taiwo Olatunji launched ‘Bespoke Healthcare for International Students’ (BHIS) service to bridge this gap. The challenge lay in communicating this service’s unique value to Nigerian families seeking healthcare assurance for their children studying abroad.
Bespoke Video Campaign Targeted at Nigerian Students studying in the UK
To showcase the value of BHIS, we created a campaign targeting Nigerian parents and students. Deliverables included:
- 1 x 90 seconds
- 3 x 30 seconds
- 1 x 15 seconds
Each variant was optimised for high engagement on platforms like Facebook and Instagram, maximising reach within the Nigerian parent and student communities.
Highlighted BHIS’s comprehensive healthcare offerings, ease of access, and peace of mind for parents. With authenticity and cultural relevance at its core, we cast 4 young actors of Nigerian heritage. Filming took place at locations in Dulwich and London’s Southbank.
Dramatic Increase in New Inquiries
The combination of culturally relevant content and targeted social media promotion resulted in a marked increase in inquiries from Nigerian families.
Promoted to a highly targeted audience on social platforms, the 15- and 30-second videos helped to drive traffic to the company websites and specific landing pages.
By casting Nigerian actors and filming in familiar UK locations, the videos bridged cultural gaps, establishing trust and credibility for MHF’s services.
