Fluent Media × Beefbar
Global Location Video Campaign
Fluent Media × Beefbar – Global Location Video Campaign
Fluent Media × Beefbar – Global Location Video Campaign
Fluent Media partnered with Beefbar to produce a suite of high-impact video assets across five of their flagship and lifestyle locations.
The aim was to develop a unified visual narrative for the Beefbar brand that blends luxury, lifestyle and location-specific story-telling; to amplify global brand awareness, and drive local foot-traffic by showcasing each venue’s unique ambience.
CHALLENGE
- Maintaining brand consistency across diverse international locations while still showcasing the unique atmosphere, culture and visual identity of London, Paris, Saint-Tropez, Mykonos and Monaco.
- Managing complex multi-location production logistics, including travel, permissions, coordination with each restaurant. Ensuring the tone, pace and visuals fit each market while staying within overall brand guidelines was key.
- Capturing the full Beefbar experience on film. High end customer service, elevated interiors, premium food, ambience and lifestyle; adapting this into multiple formats (hero films, social cut-downs, vertical content) for global digital distribution.
APPROACH
- We created storyboards before filming at each location, capturing each venue’s unique atmosphere while maintaining consistent visual identity.
- Multi-location production using RED cameras, capturing hero interiors, exteriors, food, lifestyle elements. Collaborative relationship with each restaurant team, knowing their post production requirements were likely to change over time.
- Developed a localisation-toolkit so that each new Beefbar venue can quickly plug into the production system and deliver video assets pre-opening. Brand aligned colour grading and guidance for distribution across Beefbar’s global digital channels.
RESULTS
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- Delivered a complete multi-location video suite, including hero films, short edits and photography for social media promotion, giving Beefbar a refreshed global asset library used across websites, social channels and marketing campaigns.
- Significant uplift in engagement and bookings, with increased social views across all locations and a notable rise in reservations at Le Petit Beefbar London following the campaign rollout.
- Strengthened brand cohesion and global visibility, enabling Beefbar to present a consistent luxury identity across all venues and repurpose footage for ongoing promotions and future openings.