Create a deeper connection between your customers and your brand
At Fluent Media, we believe that every brand has a unique story worth sharing. A story that reflects its values, mission and personality.
Your brand’s ability to reach its full potential requires a new perspective—and a focus on the fundamentals of human nature. We’re here to help you tell stories that connect on an emotional level, drawing people into the magic of your brand.
Our strategic approach involves appealing to the aspirations your ideal clients are working towards, or the change they are looking to achieve. By weaving your products and services throughout different stages of those journeys, we’ll help you stand out, scale up and make a more positive impact.
Employee Stories
Brands are increasingly turning to a powerful source for authentic, engaging content— their own employees. Studies show that 81% of consumers value trust when making purchasing decisions, content like this production for 100 Shoreditch, offers an honest, transparent view of the people behind the brand.
Today’s job seekers, especially Gen Z and millennials, use social media to learn about potential employers. Capturing the personalities of your team in content like this is a powerful way to build and enhance your brand reputation, in a social media driven world.
Customer Success
We create content to make the transition from where your customers are now, to where they want to be as easy as possible as seen in this production for UK leading mortgage broker, Tembo.
Success stories from customers or clients are a powerful form of social proof. They demonstrate how your products or services have impacted real clients or customers, which helps to build trust and credibility. Our process starts by helping you to discover or articulate the essence of what makes your products or service truly unique, and turn those insights into content to engage and guide your audience.
Founders Stories
Every young business benefits from a well told founder’s story, how and why you started. Often with an impressive backstory, many founders are driven by a strong sense of purpose. Such stories are always personal, they have power.
By getting audiences to connect with and applaud your founding story, you’re more likely to gain their sympathy and support. Founders tend to be passionate, impressive people, willing to take big risks- but are rarely superhuman. The more down to earth they seem, the more familiar they will feel to your audience.
Product Stories
By telling compelling stories about your products, how and why they were created, you can highlight their unique features, benefits, and the problems they solve.
When consumers understand the process, thought and care that goes into product development, the perceived value increases, encouraging recommendations.
Fluent Media’s team of storytellers, strategists, and creatives work collaboratively to bring your brand to life through powerful, authentic narratives. From inception to final execution, we ensure your stories and content connects, engages, and inspires.
The most impactful stories connect with audiences on an emotional level. The aspirations your ideal clients are working towards, the challenges they are going through. We then weave your brand throughout those journeys, differentiate from your competition, showing how you are indispensable to consumers.
Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.