Author: Matt Castle

What is ‘story logic’?

Incorporating elements of “story logic” into your content and narratives can help you create more engaging and relatable stories…. How can brands use ‘story logic’ in their content and stories […]

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Navigating the ever-evolving world of digital marketing

Stay ahead in the dynamic world of digital marketing by keeping up with emerging trends and best practices. Understanding Your Audience To create effective marketing campaigns, it’s crucial to understand your […]

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The Power of Positioning

A brand with a clear sense of self ensures all of its marketing collateral presents a unified image. A solid branding & positioning strategy offers The Vital Role of Storytelling […]

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