Our Story
Fluent Media is an innovative new agency founded by content producer Matt Castle. With 15+ years experience bringing impactful stories to life through film, animation and immersive technologies like VR & AR, Matt has shown a relentless commitment to bringing stories to life that matter.
Whether creating episodic content, video podcasts or interactive experiences to improve learning outcomes, our focus is on enhancing clarity and connection. We harness the power of storytelling and narrative psychology for personal, professional, organisational and social change.
Fluent Media adopts a data-informed and iterative approach to storytelling and communication strategies, for both internal or external audiences. Our approach is strategic and proactive. We help clients discover and refine a unique narrative around what they do, where they want to get to and the impact their work creates. Testing and trialling allow us to refine approaches, ensuring maximum engagement and alignment between audience needs and the unique values each of our clients stand for.
This helps to create a ripple effect: building stronger communities, advancing personal and professional development, and fostering deeper connections in a world that craves meaning and purpose.
From helping tech companies like ARuVR raise £5million in investment to empowering underrepresented young people to become more confident, articulate and future focused, our work demonstrates the potential of storytelling to inspire confidence and encourage new ways of thinking.
Fluent Values
Our values drive everything we do, shaping how we collaborate, create and connect.
- Authenticity
We believe stories that are told honestly build trust, which leads to fluent communication and more meaningful relationships. We’re committed to creating content that reflects the true essence of what each of our clients stand for.
- Creativity with Purpose
Strategy is the foundation of effective communication. Our approach ensures our work is not just creative but also pragmatic, tailored to engage audiences in innovative ways in order to achieve specific business objectives.
- Empathy and Inclusivity
Embracing diverse perspectives is at the heart of our approach. We craft narratives that celebrate individuality, ensuring every voice is valued and heard.
- Fluent Execution
From initial concept to final production, the impact of our work is measured by audience engagement. Every frame, every word, and every interaction is thoughtfully crafted to embody fluency, advance conversations and improve outcomes.
- Long-Term Impact
Whether focusing internally or externally, our focus is on creating content that is not just seen and heard- but felt. We’re dedicated to creating a lasting legacy for our clients and their audiences.
Our values provide a foundation for how we approach every project, helping us redefine what’s possible for brands, organisations, and individuals through the power of fluent communication.
Who We Work With
Our diverse portfolio of clients understand the power of storytelling and fluent communication.
Whether you’re a brand looking to refine your narrative, an education provider seeking deeper engagement with your students, or a nonprofit working to drive social impact, we tailor our strategies to fit your unique goals.
We work with:
How We Help:
Senior leadership teams often struggle to ensure their messages resonate and inspire action across all levels of the organisation. Fluent Media helps leaders become more fluent in their internal communications by crafting content that not only informs but also engages and aligns employees with the company's vision and goals.
We address common challenges such as message clarity, employee engagement, promoting well-being, and evaluating the effectiveness of your current comms and identify opportunities to increase engagement and positive response. By empowering leadership teams to communicate fluently, we transform internal communication into a strategic advantage, helping organisations thrive from within.
How We Help:
For marketing and branding directors, the challenge lies in differentiating your brand, creating a cohesive and impactful marketing strategy ensuring that every brand message is consistent and aligned with your company’s core identity. Whether launching a new product or repositioning your company or promoting your services, we create content that builds trust, engagement and brand loyalty through clear and impactful brand messaging that flows effortlessly across platforms. Visit the marketing & branding section of our portfolio for sector specific case studies.
How We Help:
We work with state and private schools (primary and secondary), universities and alternative education providers. Our aim is to empower learners to see the real-world impact of stories and apply this knowledge to their personal and professional development. We design and deliver video podcast programs involving young people at each stage of the production process.
Common challenges include increasing student engagement, creating inspirational educational content, improving learning outcomes by adding interactivity to the content we create. See the education and learning & development sections of our portfolio.
How We Help:
We work with charities and grassroot community organisations, helping to create stronger emotional connections with their supporters through fluent storytelling. Authentic stories bring human experiences to life. Whether it's documenting community projects involving service users or creating digital content to promote social change, we ensure your message is clear, concise, showcasing the impact of your programs.
Challenges we help overcome include increasing visibility and awareness of specific causes, helping to win grants and fundraising bids by communicating the real-world impact of your work, producing engaging content and campaigns that inspire donors, volunteers, and the broader community.
How We Help:
We collaborate with consultants and agencies in different sectors to offer high-quality content production and storytelling expertise. From video production to strategic narrative development, we ensure each project has a clear narrative, high production values and resonates deeply with its intended audience. If you're looking for a partner with experience captivating and connecting across multiple platforms, capable of seamless integration with your existing creative or branding projects, contact us today.
Meet Our Team
Our talented team of storytellers, strategists, and creators is dedicated to crafting authentic narratives that connect brands with their audiences. We collaborate closely with clients to deliver impactful, innovative solutions that drive real results.
01.
Define your strategy and objectives
The first stage of our process is one of discovery, listening and structured exploration, which is critical for innovation. We’ll work with you to understand the scope of work and propose a solution that fits your budget and meets your requirements.
When defining a strategy that’s unique to your business (that ultimately serves to realise your competitive advantage), We’ll gather information about your company, your expectations and objectives. We’ll agree on a framework for how we will define and measure success, and carry out detailed research into your competitors.
02.
Identify, write and craft stories
Questions we ask, and processes we go through, will help collect the insights to make sense of your story/stories and help you envision the future. This will result in a purposeful, clearly defined strategy that is ready to be acted upon, like a script.
We’ll help you to think not just about what is being communicated, but how it impacts your audience. We’ll define a plan to shape your stories to truly differentiate your brand, in a way your audience relates to and engages with.
03.
Content production
Once strategies have been approved, storyboards agreed and scripts signed off, the content production process can begin. Content or experience will be brought to life on film, or using VR/ AR technology. Our expert production team will ensure each stage is carefully thought through and is an enjoyable process for everyone.
Production schedules will be created, actors or presenters will be cast if required. Coaching sessions for your staff may also be arranged. Once filming for each day of filming is complete, post production will begin, where we can add motion graphics, music, subtitles. We will also produce shorter edits for social media, or made to appeal to specific audiences if required.
04.
Track results and measure success
Your stories may be published to your internal platforms, broadcast on your website or through social media, according to the plan agreed at the start of the project or campaign. Having defined how interactivity will enhance the user experience during the initial stage, we will implement the interactive overlays according to the agreed plan.
We will ensure you have full visibility and deeper insight on how viewers are relating and responding to your content through a comprehensive dashboard.
Universal Language
Stories are a universal language that transcends cultural, linguistic, and cognitive boundaries. For neurodiverse individuals, this familiarity can provide a comforting framework within which information is presented.
Contextual Learning
Stories provide context, making abstract concepts tangible. Individuals with conditions such as dyslexia, may struggle with isolated facts or figures. A narrative provides a holistic picture, making it easier to process and internalise information.
Encouraging Empathy
Stories allow us to walk in someone else’s shoes. For fostering understanding between neurodiverse individuals and neurotypical individuals, stories can be instrumental. By narrating experiences of ADHD or autism, for example, stories can foster empathy and understanding among those unfamiliar with these conditions.
Enhanced Visualisation
Stories stimulate the mind’s eye. Visualisation can be a powerful tool, especially for those who might find traditional learning methods challenging. By creating a mental picture, stories can simplify complex ideas, making them accessible to all.
Emotional Resonance
Stories evoke emotions. They make us feel empathy, joy, fear, excitement, and a myriad of other feelings. Emotions are key to memory and recall. For many, especially those who might process information differently due to conditions like ADHD or autism, an emotional connection can be pivotal in understanding and remembering important information.
Engaging Multiple Senses
Good stories engage multiple senses – sight, sound, and sometimes even touch or smell. This multisensory engagement can be particularly beneficial for neurodiverse individuals. For instance, someone with ADHD might find it easier to focus on a story that’s both visually and audibly engaging.
Flexibility in Presentation
Stories can be told in myriad ways—through books, videos, audio narratives, interactive games, and more. This flexibility ensures that content can be tailored to suit varied learning styles, which is crucial for a neurodiverse audience.
Repetitive and Predictable structure
The classic story structure (beginning, middle, end) can be predictable. For individuals with neurodiverse conditions, who often find comfort in repetition and predictability, this structure can make stories a preferred mode of receiving information. In summary, stories are not just a means of entertainment. They are powerful tools that cater to our cognitive, emotional, and social needs. Stories can offer a bridge, facilitating understanding, connection, and learning.
Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.