Interactive Media
Increase engagement with your audience by adding interactive overlays to your content.
Why Interactive Content?
Static content no longer holds the attention it once did—Increase the impact of your content by adding interactive overlays to create a more immersive viewing experience. Interactive content invites users to actively participate, encouraging exploration and interaction, rather than passive consumption.
Fluent Media have partnered with some of the worlds leading developers, interactive specialists and platforms. We have a detailed understanding of the different approaches to adding interactivity to your content- meaning we can advise which solution will be best for you. With interactive content, you can:
Improve your storytelling with interactive video
Boost Engagement
Interactive experiences hold attention longer, leading to up to 5x more engagement than traditional content. Use our AI tools to create content & experiences that listen and respond to your viewers spoken conversation.
Personalise Experiences
Create custom pathways and unique journeys that cater to different audience segments.Connect media effortlessly to your LMS, CRM or internal database to provide personalised experiences.
Enhance Understanding
By encouraging active involvement, interactive content helps audiences connect with your brand and retain important information.
Gain Valuable Insights
Each hotspot, overlay or interactive question provides another point of data, which can be collected in real-time & tracked through your LMS providing actionable insights on user preferences and behaviours.
Increase Viewer Engagement and Retention
• Create immersive and engaging experiences for your audience.
• Tap the hotspots within this video to learn more about what’s possible using the Vimeo platform.
Personalise Learning
- Make learning fun, engaging and memorable.
- Allow viewers to click pop up links to access additional information.
- Measure understanding with interactive quizzes and questions.
Monetise Your Content, Make Videos Shoppable
- Connect your account to Shopify, allowing viewers to purchase products from your video.
- Use our video shopping cart to let viewers add products and check out.
- Add Paywalls to your content to purchase your content before they watch.
Learning & Training
- Interactive stories allow you to create a self directed viewing experience, enabling learning at their own pace.
- Each hotspot, overlay and interactive question provides another point of data, which can be tracked through your LMS.
Get Started
Book a call to discuss options and we’ll share some case studies relevant to your industry
Internal Comms
- Add interactive overlays, chaptering and menus to provide a more personalised learning or on-boarding experience, as seen in this production for Deloitte.
- Encourage collaboration and dialogue between different teams (and learners) when accessing an interactive experience at the same time.
Capture Valuable Data
- Add lead capture tools to encourage viewers to share their contact details, ask questions or request a call back.
- Share data across thousands of applications.
- Keep track of every sale by tracking which visitors click through to your website to make a purchase.
- Capture results from skill-based training assessments, quizzes and real life scenarios.
Video Branching
- An interactive video for customer service training for Radission Hotels.
- Video branching allows viewers to have a self directed viewing experience, where every choice you make affects how the narrative, or the leaning experience, progresses.
Interactive Tours
- Produced for Cambridge University, this interactive video offers clickable decision points to take viewers to different timestamps.
- Allow viewers to navigate their way around your campus, property or facilities.
- Offer access to additional media in response to what they want to watch or learn about next.
Gamified Learning
- Allow viewers to take part in a game show-style quiz, in a similar format to “Who Wants to Be a Millionaire?”
- Help viewers’ improve knowledge and retention of information in a fun and engaging way, in this case the subject matter was Cybersecurity.
- By giving the viewer multiple choice questions with increasing difficulty, they feel a sense of accomplishment as they progress through each challenge, based on their performance.
View Comprehensive Reports
- Access detailed reports showing everything about your viewers, including time spent on the video, responses to questions and interactions.
- Give stakeholders visibility on how well your campaigns are working.
- Export data into CSV, integrate directly into third party systems such as your LMS or CRM, via API or native connectors.
- Measure KPI’s such as engagement, views or impressions, on one or multiple videos. Understand what’s working and what’s not, in one centralised analytics dashboard.
- Update your videos without losing any of your data, likes, or comments, or even changing the URL.
Capture Valuable Data
- Add lead capture tools to encourage viewers to share their contact details, ask questions or request a call back.
- Share data across thousands of applications. Keep track of every sale by tracking which visitors click through to your website to make a purchase.
- Capture results from skill based training assessments, quizzes and real life scenarios.
Learn More About Our Services
Story Strategy
All great stories have a powerful narrative. Whatever your objective, we’ll help define yours.
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Learning & Training
By framing training modules as stories, we inspire learners by making content more memorable & relatable.
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Marketing & Branding
We’re here to create stories that will distinguish your brand in new and impactful ways.
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Our mission is to make how you communicate so fluent—smooth, graceful, and effortless— it positively impacts every area of your business.