Interactive learning experience for KPMG
Interactive learning experiences focused on digital change for KPMG
Interactive learning experiences focused on digital change for KPMG
- Interactive video
- KPMG
- Learning & development
Case Study: “Changing the Future Through Digital Transformation”.
KPMG, the global leader in audit, tax, and advisory services, recognised a growing challenge in reaching and engaging its diverse audiences—including clients, internal teams, and prospective employees—in a meaningful way.
By leveraging the power of interactive video, Fluent Media transformed viewing experiences for KPMG by allowing audiences to participate, helping to retain information more effectively.
This campaign yielded impressive results for KPMG, achieving both immediate engagement goals and long-term strategic benefits.
CHALLENGE
Enhanced Engagement and Communication
KPMG faced the following challenges:
1. Low Engagement with Traditional Video Content
While KPMG had a library of educational and informational videos, engagement rates were low, with viewers often dropping off before the midpoint. The content was informative but lacked interactivity and personalisation.
2. Complex Information Delivery
KPM wanted to make insights and solutions accessible to various audience segments, from financial executives to recent graduates.
3. Data Limitations for Strategic Insights
Traditional videos offered limited insights into viewer behaviour, making it difficult to understand audience preferences and improve future content.
APPROACH
Interactive Video Campaign
Our approach centred on three core principles:
personalisation, engagement, and data-driven insights.
By incorporating ‘branching options’ we allowed viewers to ‘choose their own journey’
based on relevance and interest and quickly access the most relevant content.
For example:
- Prospective clients could see how specific solutions could benefit their business.
- Interactive training modules offer quizzes and practical scenarios.
- Showcasing KPMG’s culture, career development programs, and testimonials from current employees.
RESULTS
Tangible Impact and Strategic Insights
This campaign provided a wealth of data that informed future content strategies, allowing marketing & content teams to create more targeted content.
5X increase in engagement. By giving audiences the freedom to choose their content journey, KPMG saw engagement rates soar and bounce rates drop significantly.
47% more memorable compared to traditional video. Clients, internal teams and prospective employees retained key insights and were able to recall KPMG’s core messages more effectively.
These interactive experiences resonated deeply across different audience segments, positioning KPMG as an innovative company that embraces personalisation in their video content.
Looking for a video marketing/communication agency that understands the unique language of your business?
SERVICES
CONNECT
CONTACT
- Fluent Media Ltd
- Company number: 16201773
- 128 City Road
- London
- EC1V 2NX
- Contact@fluentmedia.co.uk