Football Manager
A New Approach To Game Promotion Through Interactivity
A New Approach To Game Promotion Through Interactivity
- Football Manager
- Sports Interactive
- Interactive Video
Setting a New Standard for Game Trailers with Interactive Engagement
Sports Interactive, the developers behind the successful Football Manager series, wanted a fresh approach to promoting the game’s newest release.
Football Manager helps footballers transition from playing to coaching. The game attracts a dedicated fanbase who love its detailed simulation and immersive gameplay.
CHALLENGE
Increased Competition in the Sports Simulation market
Sports Interactive faced a few challenges:
1. To create an interactive trailer as immersive as the game itself, expanding the fanbase by attracting new players.
2. Standard trailers struggle to keep viewers engaged, especially for longer watch times.
3. Ability to track choices and engagement, providing insights on audience preferences and the most popular features to influence future social media marketing campaigns.
APPROACH
Create a trailer that captured attention and encouraged deeper engagement
Branching pathways allowed viewers to make decisions giving them control over the experience.
Team Building: Selecting lineups and managing positions.
Clickable Overlays: Insights on stats, transfers, and morale.
CTAs: Links to ‘Learn More,’ ‘Pre-Order,’ or ‘view new’ features.
RESULTS
Results Exceeded Sports Interactive’s expectations
The trailer achieved an average watch time of 73 seconds, a significant improvement over traditional video game trailers. We reached a broader demographic, introducing new players.
Sports Interactive gained valuable insights into which aspects of the game resonated most, by tracking viewer behaviour.
55% – Interaction Rate
4.5 – Average Interactions Per Viewer
Many viewers clicked on CTAs to explore the game’s new features, sign up for newsletters, or pre-order.
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- Company number: 16201773
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