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Camden STEAM

Empowering Youth through Storytelling – Fluent Media’s Collaboration with Camden Learning

 

Camden Learning is a schools-led partnership established in 2017 between Camden schools and Camden Council.

In an effort to bridge the gap between education and industry with students and businesses across the borough, our approach involved bringing these partnerships to life on film.

We spent a week filming and photographing 16 – 18 year old students on work placements across different employer sites (such as Google, AstraZeneca, Digital Catapult and British Land) capturing authentic moments of learning and connection.

The result was a series of three flagship films and over ten short social edits that showcased the impact of collaboration between education and industry in a clear, human way.

1 X Business-Facing Clip

Objective:
To increase the number of Camden based businesses participating in future work experience programs.

Representatives from participating companies discussed the positive impact on their business as well as the local community.

1 X Student-Facing Clip

Objective:
To appeal to students in Camden schools, feature young people discussing how the program improved their soft skills (eg. confidence, teamwork & communication) and the impact of being introduced to new career opportunities.

Extended Documentary

This 8 minute edit documented the entire journey of students over the five days, highlighting the collaborative efforts between businesses and schools in Camden.

Building Back Stronger

Camden’s Education Strategy for 2030 focuses on addressing inequalities in the borough. Key objectives include:

  • Ensure every child is known, valued, and thrives
  • Support early learning as the foundation for success
  • Create opportunities for teachers to enjoy teaching and continually improve
  • Build connections to support school and area improvement, innovation, and excellence
  • Celebrate success and welcome challenges

The project highlights how impactful work experience placements can be for young people, both from a personal and career development perspective. A key objective of these films was to capture Camden’s vision for excellence and social equity in education.

Results

Currently being shown to students in secondary schools across Camden,
the suite of films produced by Fluent Media are having a lasting impact.

Increased Business Engagement

The business-facing edit is being used by Camden Learning to attract more local companies to participate in future work experience programs. Businesses realised the tangible benefits of hosting students, from gaining fresh ideas to strengthening their ties with the community.

Student Inspiration

The student-facing video sits at the heart of Camden Learnings approach to engaging schools, encouraging students to take part in the program. Feedback showed that students were more enthusiastic about engaging in work experience after seeing how it could positively affect their career aspirations and confidence.

Community Engagement

The extended documentary was well-received by Camden Learning’s stakeholders, showcasing the program’s long-term impact. It emphasised the mutual benefits of collaboration between educators, businesses, and students, while supporting Camden’s goal of building a diverse talent pipeline in STEAM industries.

Amplifying Diversity and Social Equity

Each edit effectively highlighted Camden’s commitment to diversity, ensuring that underrepresented students saw themselves reflected in the success stories, and positioning the work experience program as a key driver of social equity in the borough.
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